Strategy and design for people and planet.
Founded by Ben Orson in 2020, we are a diverse team of specialists from industry, consultancy and academia, united by a passion for creativity, truth and impact.
With a shared entrepreneurial spirit, we collaborate with the world’s leading brands, celebrated institutions and dynamic start-ups, to address today’s most profound design challenges.
We move quickly, execute efficiently, and do whatever it takes to bring visionary ideas to life.
Our Expertise
Industrial design
We create innovative, user-centered designs blending functionality, elegance, and cultural meaning through interdisciplinary collaboration.
Sustainability strategy
We deliver precise, actionable sustainability strategies using lifecycle analysis and aviation expertise for measurable impact.
Brand & Storytelling
We craft clear, compelling brand narratives that inspire, differentiate, and engage audiences across markets and sectors.
“Orson Associates’ proprietary assessment methodology, toolsets, and database enabled us to rapidly create a detailed assessment of the scale and nature of the environmental impacts of Air Canada’s cabins.”
Joshua Wilkie
Manager, Waste Management and Circular Programs, Air Canada
"Working with the Orson Associates team really opened our eyes to the expectations and opportunities that are going to define the passenger experiences of the future.
Their sector expertise meant progress was fast and efficient, enabling us to bring a nuanced understanding of end-to-end user needs right into the heart of our engineering development process."
Their sector expertise meant progress was fast and efficient, enabling us to bring a nuanced understanding of end-to-end user needs right into the heart of our engineering development process."
Furqan Afzal
CEO, Sora Aviation
“Working with Orson Associates, FlyZero created a look and feel for the project’s three concept aircraft which reflected an aspirational vision for zero-carbon emission air travel.
Orson Associates supported the project’s holistic approach to the challenge by exploring elements of the aircraft that impact passengers and crew ensuring the concepts would meet requirements on both safety and comfort.”
Orson Associates supported the project’s holistic approach to the challenge by exploring elements of the aircraft that impact passengers and crew ensuring the concepts would meet requirements on both safety and comfort.”
Chris Gear
Project Director, FlyZero
