Strategy and design for people and planet.
Founded by Ben Orson in 2020, we are a diverse team of specialists from industry, consultancy and academia, united by a passion for creativity, truth and impact.
With a shared entrepreneurial spirit, we collaborate with the world’s leading brands, celebrated institutions and dynamic start-ups, to address today’s most profound design challenges.
We move quickly, execute efficiently, and do whatever it takes to bring visionary ideas to life.
Our Expertise
Industrial design
We create innovative, user-centered designs blending functionality, elegance, and cultural meaning through interdisciplinary collaboration.
Sustainability strategy
We deliver precise, actionable sustainability strategies using lifecycle analysis and aviation expertise for measurable impact.
Brand & Storytelling
We craft clear, compelling brand narratives that inspire, differentiate, and engage audiences across markets and sectors.
“Orson Associates’ proprietary assessment methodology, toolsets, and database enabled us to rapidly create a detailed assessment of the scale and nature of the environmental impacts of Air Canada’s cabins.”
Joshua Wilkie
Manager, Waste Management and Circular Programs, Air Canada
